Privacy Policy

This Privacy Policy explains how autoMEE Ltd (“autoMEE”, “we”, “us” or “our”) collects, uses, stores, shares and otherwise processes personal data when you visit our website, engage with us in connection with our products or services, communicate with us, or otherwise interact with us.

We are committed to processing personal data lawfully, fairly and transparently and in accordance with applicable data protection law, including the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018, and, where applicable, the EU General Data Protection Regulation (“EU GDPR”).

1. Who We Are

autoMEE Ltd is a company incorporated and registered in England and Wales under company number 15599316, with its registered office at:

Level 30, The Leadenhall Building
122 Leadenhall Street
London, United Kingdom, EC3V 4AB

For the purposes of applicable data protection law, autoMEE Ltd is the controller of the personal data described in this Privacy Policy, except where we expressly state that we act as a processor on behalf of our customers.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal data we process in connection with:

our website, including automee.uk and any associated pages, forms and web interfaces;
sales, account management, support and other business communications;
marketing activity, events, webinars, newsletters and promotional communications;
prospective customers, customer personnel, suppliers, partners and other business contacts; and
business administration, compliance, legal and operational purposes.

This Privacy Policy does not govern personal data that we process solely on behalf of customers as a processor in the course of providing our services. Such processing is governed by the relevant customer contract and, where applicable, our data processing agreement.

3. The Categories of Personal Data We Collect

We may collect, use, store and transfer different categories of personal data, depending on how you interact with us.

3.1 Identity and Contact Data

This may include:

first name and surname;
business email address;
telephone number;
job title;
employer or organisation name;
correspondence address;
account login details, where applicable.

3.2 Business and Commercial Data

This may include:

information relating to your organisation and its relationship with us;
purchase history and commercial engagement records;
service enquiry details;
contract and billing contact details;
records of meetings, demos, calls, proposals and negotiations.

3.3 Technical and Usage Data

This may include:

IP address;
browser type and version;
device type and identifiers;
operating system;
time zone settings;
referring URLs;
pages viewed;
session activity;
date and time of access;
website interaction and usage analytics.

3.4 Communications Data

This may include:

emails, messages, chat content, call notes and support enquiries;
survey responses;
feedback, reviews and other information you provide to us.

3.5 Marketing and Preference Data

This may include:

your communication preferences;
your consent choices;
your subscription status;
your interests inferred from interactions with our content, subject to applicable law.

3.6 Compliance and Verification Data

Where necessary, we may collect information required for legal, regulatory, fraud prevention, sanctions screening, dispute handling, security or compliance purposes.

3.7 Special Categories of Personal Data

We do not intentionally collect special category personal data through our website unless it is strictly necessary and lawful to do so. We ask that you do not provide sensitive personal data unless specifically requested and justified for a lawful business purpose.

4. How We Collect Personal Data

We collect personal data from a variety of sources, including:

directly from you, when you contact us, request a demo, fill in forms, subscribe to updates, enter into a contract, or otherwise communicate with us;
automatically, through cookies, server logs, analytics tools and similar technologies when you use our website;
from your employer or organisation, where you are acting on behalf of a business customer, supplier or partner;
from publicly available sources, including company websites, professional networking platforms and corporate registries;
from service providers, partners, event organisers, introducers or referral sources; and
from third parties where lawful and appropriate, including fraud prevention, identity verification or compliance providers.

5. How We Use Personal Data

We use personal data only where we have a valid legal basis. Depending on the circumstances, we may use personal data for the following purposes:

5.1 To Provide and Manage Our Services

We use personal data to:

provide our website, products and services;
create and manage business relationships and customer accounts;
respond to enquiries and requests;
onboard customers and manage implementations;
provide support, account management and service communications.

5.2 To Manage Our Business Relationship

We use personal data to:

communicate with prospects, customers, suppliers and partners;
administer contracts, invoices, renewals and related business processes;
maintain internal records;
manage service delivery and operational workflows.

5.3 To Improve Our Website, Services and Operations

We use personal data to:

understand how users interact with our website;
analyse trends, demand and product usage;
develop, test, improve and secure our systems, content and service offering;
troubleshoot issues and maintain platform performance.

5.4 For Marketing and Business Development

Where permitted by law, we may use personal data to:

send newsletters, updates, invitations, insights and promotional communications;
tailor business communications to likely interests;
measure the effectiveness of campaigns and events;
maintain prospect and customer relationship records.

5.5 For Security, Compliance and Legal Purposes

We use personal data to:

protect our business, website, systems, staff and users;
detect, investigate and prevent fraud, abuse, misuse and security incidents;
enforce our contractual terms and policies;
comply with legal and regulatory obligations;
establish, exercise or defend legal claims.

6. Legal Bases for Processing

Under the UK GDPR and, where applicable, the EU GDPR, we rely on one or more of the following legal bases:

6.1 Performance of a Contract

Where processing is necessary to enter into or perform a contract with you or your organisation.

6.2 Legitimate Interests

Where processing is necessary for our legitimate interests or those of a third party, provided those interests are not overridden by your rights and freedoms. These legitimate interests may include:

operating and improving our business;
responding to enquiries and managing commercial relationships;
administering and protecting our website, services and systems;
direct marketing to corporate contacts, where permitted by law;
internal reporting, planning and business development;
fraud prevention, network security and risk management.

6.3 Legal Obligation

Where processing is necessary for compliance with applicable legal or regulatory obligations.

6.4 Consent

Where required by law, we rely on your consent, for example in relation to certain cookies or electronic marketing communications. Where we rely on consent, you may withdraw it at any time, although this will not affect the lawfulness of processing carried out before withdrawal.

7. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, scripts and similar technologies to distinguish users, improve functionality, understand website usage, support security, and where permitted, support analytics and marketing activity.

These technologies may include:

strictly necessary cookies, required for website operation and security;
performance and analytics cookies, used to understand traffic and usage patterns;
functionality cookies, used to remember settings and preferences;
advertising or targeting technologies, where used, to measure campaign effectiveness and deliver relevant communications.

Where legally required, non-essential cookies will only be placed after obtaining your consent. You can manage cookie preferences through our cookie banner or through your browser settings. Disabling some cookies may affect website functionality.

A separate Cookie Policy may supplement this section.

8. Disclosure of Personal Data

We may share personal data with the following categories of recipients where necessary and lawful:

8.1 Group, Advisory and Professional Support
professional advisers, including lawyers, accountants, auditors, insurers and consultants;
investors, purchasers and advisers in connection with an actual or proposed merger, acquisition, financing, asset sale or corporate reorganisation.

8.2 Service Providers and Processors
hosting, cloud infrastructure and IT service providers;
CRM, communications, support and collaboration tool providers;
analytics, marketing automation and website tools;
payment processors, finance and administrative support providers;
security, compliance and fraud prevention providers.

All such providers are engaged on terms requiring appropriate confidentiality and data protection safeguards.

8.3 Regulators, Authorities and Third Parties

We may disclose personal data where required to do so by law, court order, regulatory requirement, governmental request, or where disclosure is necessary to protect our rights, property, safety, systems or personnel, or those of others.

9. International Transfers

We may transfer personal data to countries outside the United Kingdom and/or the European Economic Area where this is necessary for our operations or the provision of our services.

Where we do so, we take appropriate steps to ensure that personal data remains protected in accordance with applicable data protection law. Such safeguards may include:

an adequacy decision issued by the UK Government or the European Commission, as applicable;
the UK International Data Transfer Agreement, the UK Addendum to the European Commission’s Standard Contractual Clauses, or other approved transfer mechanisms;
contractual, technical and organisational safeguards appropriate to the nature of the transfer.

You may request further information about the safeguards we use for international transfers by contacting us using the details below.

10. Data Retention

We retain personal data only for as long as is reasonably necessary for the purposes for which it was collected, including for the purposes of satisfying legal, regulatory, tax, accounting, reporting and contractual requirements.

In determining the appropriate retention period, we consider factors including:

the nature, sensitivity and volume of the personal data;
the potential risk of harm from unauthorised use or disclosure;
the purposes for which we process the data and whether those purposes can be achieved by other means;
applicable legal, regulatory and contractual retention obligations;
relevant limitation periods for legal claims.

Where personal data is no longer required, we will securely delete, anonymise or otherwise dispose of it in accordance with our retention practices.

11. Data Security

We implement appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, unauthorised access and other unlawful forms of processing.

Such measures may include, where appropriate:

access controls and role-based permissions;
encryption in transit and, where appropriate, at rest;
authentication controls;
logging and monitoring;
secure development and infrastructure practices;
contractual confidentiality obligations;
incident response and business continuity processes.

No method of transmission over the internet or method of electronic storage is completely secure. However, we maintain measures proportionate to the risks presented by our processing activities.

12. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have the following rights in relation to your personal data:

the right to be informed about how your personal data is used;
the right of access to your personal data;
the right to rectification of inaccurate or incomplete personal data;
the right to erasure in certain circumstances;
the right to restrict processing in certain circumstances;
the right to data portability in certain circumstances;
the right to object to processing, including processing based on legitimate interests and certain direct marketing;
rights in relation to automated decision-making and profiling, where applicable;
the right to withdraw consent at any time, where processing is based on consent.

These rights are not absolute and may be subject to legal limitations and exemptions. We may need to verify your identity before responding to a request.

To exercise your rights, please contact us using the contact details in section 15 below.

13. Marketing Communications

Where permitted by law, we may send business-related marketing communications to corporate contacts who we believe may be interested in our products or services.

You can ask us to stop sending marketing communications at any time by:

using the unsubscribe link in any marketing email;
contacting us directly using the details below; or
updating your preferences where such functionality is available.

Even if you opt out of marketing communications, we may still send non-marketing communications where necessary, including service-related, contractual, legal, billing or administrative messages.

14. Third-Party Websites and Services

Our website or communications may contain links to third-party websites, applications or services. We are not responsible for the privacy practices, content or security of those third parties. We encourage you to review their privacy notices before providing them with personal data.

15. Contact Details

If you have any questions about this Privacy Policy or about how we process personal data, please contact us at:

autoMEE Ltd
Level 30, The Leadenhall Building
122 Leadenhall Street
London, United Kingdom, EC3V 4AB

Email: info@automee.uk

If you are dissatisfied with how we handle your personal data, you may also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the United Kingdom.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, regulation, guidance, technology, our practices, or our services. Any updated version will be posted on the relevant website and, where appropriate, notified to you by other suitable means.

The “Last Updated” date at the top of this Privacy Policy indicates when it was most recently revised.